ABOUT US
Our Story

Our journey began in 1992 with a vision to offer luxurious beauty services tailored to individual needs. Founded in Green Park, Delhi, we have since grown into a leading name in the beauty industry, known for our comprehensive service mix and exceptional customer satisfaction. *Affinity Salon, formerly known as Affinity Elite and registered under the name SIDANYA ENTERPRISES, has continually evolved to meet the highest standards of luxury and grooming. Under the new leadership of Mr. Vinit Dua since 2018, we've redefined luxury grooming, combining innovative technology with world-class expertise. Our team of skilled professionals ensures that every client leaves felling their best.

Our Vision

To make the world a beautiful place, one makeover at a time.

Our mission

To create a world-class grooming experience and make it accessible across India.

Mr. Vinit Dua, Chairman of Affinity Salon, is a visionary entrepreneur who has transformed the salon into a luxury brand. His expertise across various industries, including construction, interiors, and high-end hospitality, has contributed to the salon's success. Since 2018, he has introduced innovative strategies, ensuring that Affinity remains a leader in grooming services.

Mr. Siddhanth Dua, CEO, brings a fresh perspective to Affinity. With experience as a project manager in the U.S., he focuses on expanding the brand and implementing technological advancements to enhance operational efficiency. His goal is to make Affinity a globally recognized name in luxury grooming.